Search Engine Marketing ( PPC )
Increase your Website Traffic & Sales Through Search Engine Marketing
The Techy Baba provides search engine marketing services. SEM is one of the most popular ways to grow your business in a competitive marketplace. SEM helps many companies to grow and advertise their product or services online. Search engine marketing is the most cost-effective way to market your products and grow your business.
What Is Google Ads?
Google ads is a paid advertising platform offered by Google. Google ads are Originally known as Google Adwords, But the company rebrands the service in 2018 as google ads. Google Ads works, When users search a keyword, they get the result of their query on a search engine result page(SERP). Those results can include a paid advertisement that targeted the keyword, Which we take while doing keyword research.
How Google Ads works?
Google Ads operates under a pay-per-click (PPC) model. It means Digital marketers target a specific keyword on Google and make bids on the keyword — competing with their competitor's keywords.
We can set a maximum daily budget for your ad campaign. We have three methods for that:
- Cost-per-click (CPC): Cost per click is an ad campaign, Where you will charge for x amount. At any time visitors, click on your ads on search engines or any other platforms.
- Cost-per-mille (CPM): Cost per Mille is an ad campaign Whenever your website gets 1000 impressions in search engines. You charged for x amount.
- Cost-per-engagement (CPE): The amount which we pay, When a visitor performs any specific action like Signup, Fill Contact us form, Watch a video.