Search Engine Marketing ( PPC )

Increase your Website Traffic & Sales  Through Search Engine Marketing
The Techy Baba provides search engine marketing services. SEM is one of the most popular ways to grow your business in a competitive marketplace. SEM helps many companies to grow and advertise their product or services online. Search engine marketing is the most cost-effective way to market your products and grow your business.



What Is Google Ads?

Google ads is a paid advertising platform offered by Google. Google ads are Originally known as Google Adwords, But the company rebrands the service in 2018 as google ads. Google Ads works, When users search a keyword, they get the result of their query on a search engine result page(SERP). Those results can include a paid advertisement that targeted the keyword, Which we take while doing keyword research.

How Google Ads works?

Google Ads operates under a pay-per-click (PPC) model. It means Digital marketers target a specific keyword on Google and make bids on the keyword — competing with their competitor's keywords.

We can set a maximum daily budget for your ad campaign. We have three methods for that:

  • Cost-per-click (CPC):  Cost per click is an ad campaign, Where you will charge for x amount. At any time visitors, click on your ads on search engines or any other platforms.
  • Cost-per-mille (CPM): Cost per Mille is an ad campaign Whenever your website gets 1000 impressions in search engines. You charged for x amount.
  • Cost-per-engagement (CPE): The amount which we pay, When a visitor performs any specific action like Signup, Fill Contact us form, Watch a video.

what is quality score in google ads

Google takes the bid amount and pairs it with an assessment of your ad called a Quality Score. Quality Score is nothing but the quality of your ads, keyword Research, and landing pages. Higher quality ads can lead to lower prices and better ad positions in search engines. The Quality score number is between 1 and 10 — with 10 being the best score. The higher your score is the better you’ll rank and the less you have to spend on your ads, While it will convert. Your Quality Score combined with your bid amount creates your Ad Rank — the position your ad will appear on the search results page. And when a visitor sees the ad and clicks on it, the marketer pays a cost which we call bidding price for that click is called PPC ( pay-per-click). The Techy baba provides you customized services that help you to run your ad campaign.
Search Engine Marketing is the process where we advertise your business through a paid campaign. We do bidding on keywords to get ranking on search engines first page or first place. Search engine marketing provides an opportunity for its users to put their ads in front of those customers. who are ready to buy their product or services at that particular moment. SEM makes the customer call an action through its automated target process & when we will run while creating an ad campaign for your business.
In sem we have many ad campaigns, We can create them and generate leads for our clients. In SEM, we have many types of ad format, Some ads are often known by the term pay-per-click ads, Display ads, Skippable ads, and many more. Display ads are those ads that show When a user type for any query on a search engine. The user saw ads on the website, with a display format. If they click on the image, they will redirect to the page, which we call the landing page. We collect some information about the visitor and convert this lead into our loyal customers. We can provide you world-class services in Search engine marketing.

We have experts for all ad groups, Who have prior expertise in search engine marketing. We in The Techy Baba provide customized services to our clients and provide a return on investment.